Hello,
My name is Pascal
With over 18 years of experience in marketing, I’ve had the good fortune to work in B2B (Business-to-Business) marketing in several industries. B2P Marketing aims to help companies optimize their marketing to generate growth through the implementation of acquisition, retention, and customer experience strategies.
Today, effective marketing is not just about reaching out to a mass audience. It’s about aligning with sales and, most importantly, people. Every initiative must be directed at a person, or a group of people. As in life, it’s all about creating links, developing relationships and nurturing them.
Pascal Bouchard
B2P (Business-to-Person)
The notion of B2P (Business-to-Person) ; is a way of thinking that will enable you to be more “human” and, therefore, more effective in your approaches.
